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Monthly Archives: August 2008
Soft Sell
It’s the first thirty words that matter. Thirty words that create punchy, pithy sentences – a fine balance between fact, sentiment and relevance. Get this right and you’ll capture the imagination of your audience, inspiring them to read on. Get … Continue reading
Posted in Australia, Communication, People
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Perception is Reality
If you ever questioned consulting firm, McKinsey’s, view that two thirds of purchasing decisions are made as a result of word of mouth, take a look at the comments column on my blog. With a few minor exceptions, I have … Continue reading
Posted in Communication, Human Race
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