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Monthly Archives: February 2012
Avoiding the Cracks
All of us in the office were buzzing last week, as news came through that the Australian team had been shortlisted for no less than five gongs at the Campaign Asia Pacific PR Awards to be held in Hong Kong … Continue reading
Posted in Asia Pacific, Australia, Weber Shandwick
5 Comments
EQ vs IQ
Earlier in the month I was asked for some belated comments on the GQD (The Great Qantas Debacle) of 2011 – specifically in relation to the timing of its ill-fated Twitter campaign that invited consumers to define a luxury in-flight … Continue reading
Posted in Uncategorized
2 Comments
