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Category Archives: Australia
Avoiding the Cracks
All of us in the office were buzzing last week, as news came through that the Australian team had been shortlisted for no less than five gongs at the Campaign Asia Pacific PR Awards to be held in Hong Kong … Continue reading
Posted in Asia Pacific, Australia, Weber Shandwick
5 Comments
Reputation in Volatile Markets
Stretching out with the weekend papers and a temperature-perfect flat white whilst the children quietly potter in the garden on a warm, lazy Saturday afternoon is the stuff of fantasy and home improvement ads. But, quite remarkably, Dr Serendipity made … Continue reading
Posted in Australia, Media, Public Relations, Weber Shandwick
2 Comments
The Short Goodbye
You know the feeling. Someone’s leaving. There are a few nice words. A small gift. Perhaps even some tears. You stand awkwardly at the open door, or cold window or airport gate, hand flapping in the vacant breeze, mouthing something … Continue reading
Posted in Australia, Weber Shandwick
4 Comments
Plus ça Change, plus C’est la Même Chose
It’s taken the best part of four months to get back to the Glass House and I’m at a loss to know why. Too busy; too tired; too uninspired. Each a shallow excuse and all the more pathetic for it. … Continue reading
Posted in Asia Pacific, Australia, Communication, Public Relations, Weber Shandwick
4 Comments
Simple, Honest Rules to Social Acceptance
Social media is a paradox. It continues to confuse, enrage and enlighten as one. But for those brands that make the intellectual investment to better understand it, there is untold opportunity to connect with the very people whose trust they … Continue reading
Posted in Australia, Communication, Media, Public Relations
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The Banana Republic of Australia
From the outside in, politics is rarely exciting. On the inside out, there’s never a dull moment. But there can’t be many people in Australia who are not enthralled by the twists and turns of an election campaign that has … Continue reading
Posted in Australia
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What Ever Next
We can all breathe a sigh of relief. The second week of January is here. Joy to the World. Rest easy at last. It’s not that the financial scramble that was 2009 has tripped and tumbled to a close so … Continue reading
Posted in Australia, Communication, Public Relations
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Holiday Reading
It’s taken all of a week perched on the eastern tip of the Australian coastline to realise that a decent holiday has little to do with location and everything to do with connectivity – or, to be precise, the lack … Continue reading
Posted in Australia, Communication, Media
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Happy New Year?
It is blisteringly hot here in Sydney today. Scorched bare feet are causing millions to hop their way to the harbour foreshore in the New Year scramble for a vantage point to catch Sydney’s annual spectacle, the midnight firework extravaganza. … Continue reading
Posted in Asia Pacific, Australia, Communication, Human Race, Media, People
4 Comments
Soft Sell
It’s the first thirty words that matter. Thirty words that create punchy, pithy sentences – a fine balance between fact, sentiment and relevance. Get this right and you’ll capture the imagination of your audience, inspiring them to read on. Get … Continue reading
Posted in Australia, Communication, People
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