Category Archives: Communication

Plus ça Change, plus C’est la Même Chose

Posted on May 12, 2011 by ianrumsby

It’s taken the best part of four months to get back to the Glass House and I’m at a loss to know why. Too busy; too tired; too uninspired. Each a shallow excuse and all the more pathetic for it. … Continue reading →

Posted in Asia Pacific, Australia, Communication, Public Relations, Weber Shandwick | 4 Comments

The Dance of the Storyteller

Posted on January 4, 2011 by ianrumsby

I love the English language. It’s implausible double entendres, over-reliance on a bastardised history of the French and Saxonion lexicon (see previous) and punchy, lumpen and louty variation of tongue has long made it the verbal choice of business internationalists, … Continue reading →

Posted in Communication, Public Relations, Uncategorized | 1 Comment

Simple, Honest Rules to Social Acceptance

Posted on November 15, 2010 by ianrumsby

Social media is a paradox. It continues to confuse, enrage and enlighten as one. But for those brands that make the intellectual investment to better understand it, there is untold opportunity to connect with the very people whose trust they … Continue reading →

Posted in Australia, Communication, Media, Public Relations | Leave a comment

Collaboration in Paradise

Posted on April 18, 2010 by ianrumsby

Authenticity, it seems, is more easily said than understood. It suffers from the infuriating personality traits of a mirage. The faster you run towards it, the more distant it becomes. For brands that means the harder they try to be … Continue reading →

Posted in Asia Pacific, Communication, Public Relations, Weber Shandwick | 1 Comment

What Ever Next

Posted on January 12, 2010 by ianrumsby

We can all breathe a sigh of relief. The second week of January is here. Joy to the World. Rest easy at last. It’s not that the financial scramble that was 2009 has tripped and tumbled to a close so … Continue reading →

Posted in Australia, Communication, Public Relations | Leave a comment

The Perils of Option Four

Posted on November 29, 2009 by ianrumsby

I was seventeen years old. My first innings for the school’s 1st XI cricket team and it could not have been a more Bigglesk moment. Late on a warm summer’s afternoon, skylarks wheeling across a deep blue sky, three runs … Continue reading →

Posted in Communication, Life, People | 1 Comment

Shop-Keeping

Posted on March 4, 2009 by ianrumsby

Business management is never easy at the best of times. And right now we’re in of the worst of times or, worse still, the end of the beginning of the worst of times. A fear of the unknown is consuming … Continue reading →

Posted in Communication, Public Relations | 2 Comments

Bullet Proof

Posted on February 4, 2009 by ianrumsby

PRs are quick to defend their position as credible, valued counsellors and nine point nine times out of ten they are absolutely justified in doing so. Public relations is an immensely powerful communications tool when used properly. Problem is, there’s … Continue reading →

Posted in Communication, Public Relations | 2 Comments

Holiday Reading

Posted on February 2, 2009 by ianrumsby

It’s taken all of a week perched on the eastern tip of the Australian coastline to realise that a decent holiday has little to do with location and everything to do with connectivity – or, to be precise, the lack … Continue reading →

Posted in Australia, Communication, Media | Leave a comment

Happy New Year?

Posted on December 31, 2008 by ianrumsby

It is blisteringly hot here in Sydney today. Scorched bare feet are causing millions to hop their way to the harbour foreshore in the New Year scramble for a vantage point to catch Sydney’s annual spectacle, the midnight firework extravaganza. … Continue reading →

Posted in Asia Pacific, Australia, Communication, Human Race, Media, People | 4 Comments